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The Californian based news publisher expanded its reach, increased its revenue, and built a stronger brand presence, all without spending more.
The Brighter Side of News, based in California, USA, is a unique father-and-son publishing project born from a shared love of technology and an even deeper passion for optimism. What began as a high school social giving initiative has grown into a full-fledged news platform with a mission to highlight uplifting, impactful stories from around the world.
From scientific breakthroughs and community acts of kindness to compassion-driven innovations and inspirational human moments, The Brighter Side of News is committed to covering the good that too often goes unnoticed in traditional media.
Their editorial approach intentionally avoids sensationalism. Instead, they focus on telling stories that offer hope, showcase human potential, and encourage empathy.
As the website gained momentum and followers, the next challenge emerged: how to scale their reach, grow revenue, and increase visibility, without changing their content workflow or taking on new costs.
That’s where Nordot came in. Recognizing the value and consistency of The Brighter Side of News’ content, Nordot partnered with them to syndicate stories across wider networks, including major platforms like MSN.
Nordot’s distribution solution doesn’t require any editorial changes. The team handles packaging the content for different audiences and optimizing it for partner platforms, allowing the Californian news outlet to maintain its full editorial integrity while expanding its reach.
The results are powerful. After going live through Nordot, the positive news website experienced a quick one percent increase in referral traffic from syndication partners, including MSN. More importantly, this translated into a 2% rise in referral traffic revenue. Without any changes to their content production, they also unlocked new revenue streams from Nordot’s partner network, resulting in an average 15% increase in revenues.
Brand awareness grew significantly as well. Over a six-month period, their content generated 10 million additional pageviews through syndication partners. These new impressions brought not only visibility and SEO benefits, but also a new wave of engaged readers who were introduced to the publication for the first time.
Behind these results is a strong digital foundation. As of spring 2025, The Brighter Side of News sees over four million monthly visits. With an average session duration of nearly two minutes and a diverse audience skewing toward readers aged 55 to 64, the platform’s positive, thoughtful storytelling clearly resonates. Their strongest markets include the U.S., Canada, and the U.K., and their traffic is consistently organic and engaged.
This partnership with Nordot shows that positive journalism can grow and thrive without compromise.
The Brighter Side of News expanded its reach, increased revenue, and built a stronger brand presence, all without spending more or shifting focus from their core mission. It’s a model of what’s possible when a clear editorial vision meets smart, scalable distribution.
You can download this case study as a PDF here.
You can also read our previous case study, with East Idaho News
Bertrand de Volontat is VP of EMEA at Nordot, where he helps publishers make the most of their content across platforms and borders. With a background in both journalism and media business, he led editorial operations at upday and launched several digital media ventures in the past.
