The Publisher's Playbook

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How The Brighter Side of News scaled positive journalism while staying true to its editorial mission

The California based news publisher expanded its reach, increased its revenue, and built a stronger brand presence, all without spending more.

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How publishers are using liquid content to maximize reach

In 2025, smart publishers are adopting liquid content and modular stories designed to flow across websites, newsletters, social media, new B2C/B2B channels, vertical video, OTT, and voice AI, while upholding editorial standards.

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How East Idaho News grew pageviews by 25% on new platforms without changing their workflow

EastIdahoNews.com partnered with Nordot to reach new audiences, all without adding production costs or altering their content strategy.

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